News

Happy Birthday Walter

Today we celebrated a giant of Dayton advertising. Walter Ohlmann, our CEO, has contributed immeasurably to the Ohlmann Group and the city of Dayton; it is only fitting that on his birthday we should give back in a small way. Gathered around the conference table, enjoying pudding and pizza (in that order — deal with it), it is obvious what…

Read More

A Great Day at The Ohlmann Group

I am thrilled to announce that Garry Day, former President of Sabatino Day, has joined The Ohlmann Group team as an Account Manager.  As the “new guy” here at The OG, Garry brings with him over 25 years of agency experience and a wealth of knowledge about marketing strategy, advertising, creative thinking, business development and client service.  Garry will play…

Read More

Thank Goodness; It’s the Holidays

The men and women of the Ohlmann Group have much to be thankful for this year. Growing families, milestone achievements in work-life, growing new relationships and cultivating historic ones: these are the things that give meaning to the many hours we spend together.  Though we will enjoy this holiday around many tables, our thoughts will no doubt turn to the…

Read More

Advertising Sales Award Winner, Dan Ambercrombie

It is important to recognize excellence among our peers, and today we would like to congratulate Dan Ambercrombie of Advertising Vehicles, Inc. This week the Cincinnati Chapter of the American Advertising Federation recognized Dan Ambercromie with it’s “Suit” Award for Sales Achievement. Dan won in the Out of Home Media/Signage/Exhibits category. Our own Helen Mumaw has worked with Dan for over…

Read More

A Different Take: 2013 Color of the Year

Our creative department harvests trends from around the world and brings the best in advertising design back to Dayton, Ohio. It is a daunting task, but it’s also a lot of fun. Today we bring you Pantone’s 2013 Color of the Year, Emerald. The hue is a “lively, radiant, lush green.” Check it out in action: And learn more about this…

Read More

Marketing Automation with “If This Then That”

Marketing automation is a key application for the burgeoning Software as a Service market. There are no shortage of platforms to manage social media, email marketing analytics and more from a single dashboard. But, like any software application, users are limited to the available feature set. If you need to cook up your own marketing automation you’re almost out of…

Read More

What is Content Marketing?

If you Google “What is content marketing?” you will most likely be directed to the following definition from the  Content Marketing Institute: “ Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. “ Unfortunately, that description…

Read More

Viral Marketing Coup Pulled By Motorola?

Motorola may have just pulled off an unbelievable viral marketing play for a project that could change mobile hardware forever. Last month a company called Phonebloks used the video below to pose an interesting question: If smartphones are basically the same as any other type of computer, why do we have to scrap them every time we want a new…

Read More

A Different Take: Halloween Costume Ideas

The creative team behind some of the best marketing and advertising in Dayton doesn’t stop being talented just because it’s the weekend. This Monday, the subject of their photography is Halloween costume concepts. We hope you enjoy. Tweet us with suggestions of your own, and we’ll add them to the collection!

Read More

Holiday Digital Marketing and 3 Things You Won’t Find on Amazon

The Ohlmann Group is dedicated to remaining on the cutting edge of digital marketing, and we occasionally participate in webinars from digital marketing software providers  to get perspective from other professionals. I’m particularly fond of GinzaMetrics‘ #FOUNDFriday web series, hosted by Erin Roberts O’Brien, where the topic du jour was SEO and content strategy for the holiday shopping season. During the discussion, one…

Read More

The Ohlmann Group 1605 N. Main Street, Dayton, OH 45405 | (937) 278-0681