News

Brains, Stories, Reality and Marketing

The human brain is incredible. It has the ability to quickly process bits and pieces of information, draw conclusions, and make decisions about our ever changing world. Thousands of years ago, this skill served homo sapiens well in determining what we could and could not eat, and what was and was not interested in eating us. Today, we use these…

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7 Guerilla Marketing Lessons from Al Lautenslager

Al Lautenslager is the author of the best selling book Guerrilla Marketing in 30 Days. He helps people understand and use Guerrilla Marketing to grow their businesses. Yesterday, Al gave a great presentation at Sinclair Community College to the members of AAF Dayton and PRSA Dayton. In his presentation he shared a wide range of strategies, stories, tips, and tactics…

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The Digital Marketing Team Goes to “Camp”

Where do digital marketing, web design and content management professionals in Dayton go to camp? Not the woods (no Wifi!). They go to WordCamp. Or, they will — starting this year. WordCamp is a two day conference dedicated to developing websites and publishing content using the highly popular WordPress content management system and it is coming to Dayton for the…

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A Divine Night at the 2014 Hermes Awards

Last weekend the Ohlmann Group team got together with marketing firms and advertising agencies from across Dayton for the industry’s annual bacchanal: The American Advertising Federation-Dayton’s Hermes Awards. Our own Jim Hausfeld, a past president of AAF-Dayton,  served as Chairman of the event. We were happy to have Jim with us, as the awards happened to fall on his birthday.…

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Welcome Rob Walblay, Media Analyst

This week the Ohlmann Group is proud to welcome our new Media Analyst, Rob Walblay. Media Analysis is a cutting edge role in marketing. Data has always been the backbone of successful agencies, like the Ohlmann Group. Today, however, nearly every aspect of marketing (and life) can be reduced to sums and tables. Having the best marketing strategy is no-longer…

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P2P Advertising: Great Products are Great Stories

If you look in any garage worth it’s grease, you’ll find a can of WD-40. The lubricating spray is so effective that it needs no advertising or branding beyond a simple acronym (which, BTW, stands for Water Displacement compound attempt #40). WD-40 was originally designed for the aerospace industry to protect the outer hull of atlas rockets from rust and…

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Meta-Morphosis: Television as Social Media

Last week, the SyFy Channel entered a Brave New World of reality television with the debut of Opposite Worlds. The premise: two groups live side-by-side, separated by glass, one in the “Stone Age” and one in the “Space Age.” From executive producer Brant Pinvidic: [quote style=”boxed”]”Each week they’ll be competing for where they will fit in the game, battling to…

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Online Advertising – Breaking the Rules

Anyone who has talked to me about online advertising (or online strategy in general) will know that I have one pet peeve which rises above all the others: videos which play automatically. Aptly describing my aversion to this marketing tactic would take a compound adjective big enough to fill this entire post. In lieu of this, I give you: “User’s…

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Guest Post: Social Media Lessons From 2013

This is a guest post by Stacey Waxman: Stacey is a freelance writer with a focus on social media and marketing. She can be found typing away on her laptop in Cleveland, OH. Stacey welcomes your feedback via email Social media made the headlines frequently in 2013. Twitter launched its IPO on the stock market successfully, and Facebook recovered a bit from…

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Reflections on 30 Years at the Ohlmann Group

Helen Mumaw looks back on thirty years at The Ohlmann Group: Wow! It was 30 years ago that I began my journey at The Ohlmann Group, known back then as Penny/Ohlmann/Neiman. I remember it like it was yesterday.  It actually began about 6 months before I was hired.  I needed a change in careers and saw an announcement in the…

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