News

The Most Advanced Billboard Ever!

Making its way around the virality of nearly every social network lately, is this very cool billboard that IKEA put up in Stockholm.  The billboard has 3 different messages on the same panel, but it is lit by 3 different colored bulbs.  When the red bulbs are lit, it displays one message, when the blue bulbs are lit, it displays…

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Cindy Zwayer Looks Back on Two Decades of Marketing

Over the last 20 years, I’ve had the opportunity to work on some very unique, exciting projects. One of those projects involved purchasing turf sod from Southern California and having it delivered to our fulfillment house here in Dayton, Ohio in the dead of winter for a direct mail promotion. I also coordinated the purchase of golf balls from famous…

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How To Deal With Negative Comments Online

With the rapidly growing popularity and reference to social media and online review sites, I spend a lot of time talking to people about how to manage it all.  In a virtual world where it’s easy to be big and bad while hiding behind a keyboard, how should you deal with those people who air their grievances on your Facebook,…

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Better Together: TV & Social Media

Recent data from Nielsen shows that, in spite of rumors otherwise, we watch a lot of television every day. How much is a lot of television? On average about 5 hours of it as well as 34 more minutes of time shifted programming. TV is dead? Um… not quite. What’s helping to drive television’s continued popularity may surprise you –…

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Getting Engaged

Today’s PRSA Dayton’s monthly lunch meeting featured a panel discussion on the topic of Creating Writing that Engages an Audience.  The panel of experts included Val Beerbower, Jim Dillon, Norm Vallone, and Leigh Wilkins and was moderated by the always engaging Natasha Baker.  The discussion lasted just over 30 minutes, with panelists fielding questions from both the moderator and the…

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Celebrating Pam Fister’s 30 Years of Fantastic Work

The Ohlmann Group recently celebrated the 30th anniversary of joining of Pam Fister joining the Ohlmann Group. Pam serves as assistant broadcast media buyer, and is an incredibly talented and kind individual. Here is what she has to say about the occasion: “I can’t believe that it has been 30 years since I started with the Ohlmann Group, Inc. It…

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A Great Night for The Ohlmann Group at the AAF-Dayton Mercury Awards

Last night, the Ohlmann Group enjoyed a fabulous evening at the American Advertising Federation – Dayton’s Mercury Awards ceremony. These awards recognize excellence in advertising sales and support, and are voted on by members of AAF-Dayton. They are the service-based parallel to the Hermes Awards, which recognize creative achievement. The Ohlmann Group spends 365 days a year delivering anything our…

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Meghen Welly, SAA Valedictorian, Joins the Ohlmann Group Team

What makes working at The Ohlmann Group such an exceptional experience? There is all the free popcorn you can eat, but what really stands out is the opportunity to work closely with a team of exceedingly talented individuals. Today, we celebrate one more addition to that team. Meghen Welly, a soon-to-be graduate of Dayton’s School of Advertising Art (SAA), has…

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12 Mercury Award Nominations for The Ohlmann Group Team

The Ohlmann Group team works tirelessly to create the best advertising and marketing in Dayton. Why? Because we love what we do. That being said, it is nice to have your hard work recognized. We recently received a bevy of good news in that regard, team members at the Ohlmann Group were nominated for an outstanding 12 Mercury Awards from…

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You’re The Best Around, Nothing’s Gonna Ever Keep You Down

Last Thursday evening The Ohlmann Group marketing team joined a small group of businesses from across the Dayton region to celebrate being named by the Dayton Business Journal as one of Dayton’s Best Places to Work for 2014.   The event featured a marching band, costumes, songs, cheers, fun, food, drink, and an auditorium filled with exceptionally talented and extremely…

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