News

Online Advertising – Breaking the Rules

Anyone who has talked to me about online advertising (or online strategy in general) will know that I have one pet peeve which rises above all the others: videos which play automatically. Aptly describing my aversion to this marketing tactic would take a compound adjective big enough to fill this entire post. In lieu of this, I give you: “User’s…

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Reflections on 30 Years at the Ohlmann Group

Helen Mumaw looks back on thirty years at The Ohlmann Group: Wow! It was 30 years ago that I began my journey at The Ohlmann Group, known back then as Penny/Ohlmann/Neiman. I remember it like it was yesterday.  It actually began about 6 months before I was hired.  I needed a change in careers and saw an announcement in the…

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Happy Birthday Walter

Today we celebrated a giant of Dayton advertising. Walter Ohlmann, our CEO, has contributed immeasurably to the Ohlmann Group and the city of Dayton; it is only fitting that on his birthday we should give back in a small way. Gathered around the conference table, enjoying pudding and pizza (in that order — deal with it), it is obvious what…

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Thank Goodness; It’s the Holidays

The men and women of the Ohlmann Group have much to be thankful for this year. Growing families, milestone achievements in work-life, growing new relationships and cultivating historic ones: these are the things that give meaning to the many hours we spend together.  Though we will enjoy this holiday around many tables, our thoughts will no doubt turn to the…

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Advertising Sales Award Winner, Dan Ambercrombie

It is important to recognize excellence among our peers, and today we would like to congratulate Dan Ambercrombie of Advertising Vehicles, Inc. This week the Cincinnati Chapter of the American Advertising Federation recognized Dan Ambercromie with it’s “Suit” Award for Sales Achievement. Dan won in the Out of Home Media/Signage/Exhibits category. Our own Helen Mumaw has worked with Dan for over…

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Marketing Automation with “If This Then That”

Marketing automation is a key application for the burgeoning Software as a Service market. There are no shortage of platforms to manage social media, email marketing analytics and more from a single dashboard. But, like any software application, users are limited to the available feature set. If you need to cook up your own marketing automation you’re almost out of…

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What is Content Marketing?

If you Google “What is content marketing?” you will most likely be directed to the following definition from the  Content Marketing Institute: “ Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. “ Unfortunately, that description…

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Viral Marketing Coup Pulled By Motorola?

Motorola may have just pulled off an unbelievable viral marketing play for a project that could change mobile hardware forever. Last month a company called Phonebloks used the video below to pose an interesting question: If smartphones are basically the same as any other type of computer, why do we have to scrap them every time we want a new…

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Holiday Digital Marketing and 3 Things You Won’t Find on Amazon

The Ohlmann Group is dedicated to remaining on the cutting edge of digital marketing, and we occasionally participate in webinars from digital marketing software providers  to get perspective from other professionals. I’m particularly fond of GinzaMetrics‘ #FOUNDFriday web series, hosted by Erin Roberts O’Brien, where the topic du jour was SEO and content strategy for the holiday shopping season. During the discussion, one…

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Advertising Dayton’s Trends 10/17/13

Today we begin a new series highlighting hidden gems trending in the Gem City. Our digital marketing team combs social media for stories that are floating under the radar or deserve a boost of local advertising. This week’s trends are: Clouds, Trails and War Horse! Get the scoop here then shoot us a tweet (@OhlmannGroup) with your take to the…

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