News

Cindy Zwayer Looks Back on Two Decades of Marketing

Over the last 20 years, I’ve had the opportunity to work on some very unique, exciting projects. One of those projects involved purchasing turf sod from Southern California and having it delivered to our fulfillment house here in Dayton, Ohio in the dead of winter for a direct mail promotion. I also coordinated the purchase of golf balls from famous…

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Celebrating Pam Fister’s 30 Years of Fantastic Work

The Ohlmann Group recently celebrated the 30th anniversary of joining of Pam Fister joining the Ohlmann Group. Pam serves as assistant broadcast media buyer, and is an incredibly talented and kind individual. Here is what she has to say about the occasion: “I can’t believe that it has been 30 years since I started with the Ohlmann Group, Inc. It…

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A Great Night for The Ohlmann Group at the AAF-Dayton Mercury Awards

Last night, the Ohlmann Group enjoyed a fabulous evening at the American Advertising Federation – Dayton’s Mercury Awards ceremony. These awards recognize excellence in advertising sales and support, and are voted on by members of AAF-Dayton. They are the service-based parallel to the Hermes Awards, which recognize creative achievement. The Ohlmann Group spends 365 days a year delivering anything our…

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Meghen Welly, SAA Valedictorian, Joins the Ohlmann Group Team

What makes working at The Ohlmann Group such an exceptional experience? There is all the free popcorn you can eat, but what really stands out is the opportunity to work closely with a team of exceedingly talented individuals. Today, we celebrate one more addition to that team. Meghen Welly, a soon-to-be graduate of Dayton’s School of Advertising Art (SAA), has…

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12 Mercury Award Nominations for The Ohlmann Group Team

The Ohlmann Group team works tirelessly to create the best advertising and marketing in Dayton. Why? Because we love what we do. That being said, it is nice to have your hard work recognized. We recently received a bevy of good news in that regard, team members at the Ohlmann Group were nominated for an outstanding 12 Mercury Awards from…

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The Digital Marketing Team Goes to “Camp”

Where do digital marketing, web design and content management professionals in Dayton go to camp? Not the woods (no Wifi!). They go to WordCamp. Or, they will — starting this year. WordCamp is a two day conference dedicated to developing websites and publishing content using the highly popular WordPress content management system and it is coming to Dayton for the…

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A Divine Night at the 2014 Hermes Awards

Last weekend the Ohlmann Group team got together with marketing firms and advertising agencies from across Dayton for the industry’s annual bacchanal: The American Advertising Federation-Dayton’s Hermes Awards. Our own Jim Hausfeld, a past president of AAF-Dayton,  served as Chairman of the event. We were happy to have Jim with us, as the awards happened to fall on his birthday.…

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Welcome Rob Walblay, Media Analyst

This week the Ohlmann Group is proud to welcome our new Media Analyst, Rob Walblay. Media Analysis is a cutting edge role in marketing. Data has always been the backbone of successful agencies, like the Ohlmann Group. Today, however, nearly every aspect of marketing (and life) can be reduced to sums and tables. Having the best marketing strategy is no-longer…

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P2P Advertising: Great Products are Great Stories

If you look in any garage worth it’s grease, you’ll find a can of WD-40. The lubricating spray is so effective that it needs no advertising or branding beyond a simple acronym (which, BTW, stands for Water Displacement compound attempt #40). WD-40 was originally designed for the aerospace industry to protect the outer hull of atlas rockets from rust and…

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Meta-Morphosis: Television as Social Media

Last week, the SyFy Channel entered a Brave New World of reality television with the debut of Opposite Worlds. The premise: two groups live side-by-side, separated by glass, one in the “Stone Age” and one in the “Space Age.” From executive producer Brant Pinvidic: [quote style=”boxed”]”Each week they’ll be competing for where they will fit in the game, battling to…

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