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Who Are You Trying To Please?

Who do you turn to for marketing insight? Did you answer Bill Cosby? Probably not. The name Bill Cosby likely conjures up memories of I Spy, Picture Pages, Fat Albert, New Coke & Jello Pudding Commercials, hilarious stand up comedy routines, and of course Dr. Cliff Huxtable – but marketing maven? While you might not rank Bill alongside Philip Kotler,…

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When It’s Time To Change…

While on vacation last week, my brother in law and I were out running around Charleston, South Carolina when we drove past a Sherwin Williams paint store.  As we passed the large sign in front of the store, he looked at the logo, gasped, and said to me “could there possibly be a more offensive corporate logo than one that…

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