News

Better Together: TV & Social Media

Recent data from Nielsen shows that, in spite of rumors otherwise, we watch a lot of television every day. How much is a lot of television? On average about 5 hours of it as well as 34 more minutes of time shifted programming. TV is dead? Um… not quite. What’s helping to drive television’s continued popularity may surprise you –…

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Getting Engaged

Today’s PRSA Dayton’s monthly lunch meeting featured a panel discussion on the topic of Creating Writing that Engages an Audience.  The panel of experts included Val Beerbower, Jim Dillon, Norm Vallone, and Leigh Wilkins and was moderated by the always engaging Natasha Baker.  The discussion lasted just over 30 minutes, with panelists fielding questions from both the moderator and the…

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You’re The Best Around, Nothing’s Gonna Ever Keep You Down

Last Thursday evening The Ohlmann Group marketing team joined a small group of businesses from across the Dayton region to celebrate being named by the Dayton Business Journal as one of Dayton’s Best Places to Work for 2014.   The event featured a marching band, costumes, songs, cheers, fun, food, drink, and an auditorium filled with exceptionally talented and extremely…

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Brains, Stories, Reality and Marketing

The human brain is incredible. It has the ability to quickly process bits and pieces of information, draw conclusions, and make decisions about our ever changing world. Thousands of years ago, this skill served homo sapiens well in determining what we could and could not eat, and what was and was not interested in eating us. Today, we use these…

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7 Guerilla Marketing Lessons from Al Lautenslager

Al Lautenslager is the author of the best selling book Guerrilla Marketing in 30 Days. He helps people understand and use Guerrilla Marketing to grow their businesses. Yesterday, Al gave a great presentation at Sinclair Community College to the members of AAF Dayton and PRSA Dayton. In his presentation he shared a wide range of strategies, stories, tips, and tactics…

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A Great Day at The Ohlmann Group

I am thrilled to announce that Garry Day, former President of Sabatino Day, has joined The Ohlmann Group team as an Account Manager.  As the “new guy” here at The OG, Garry brings with him over 25 years of agency experience and a wealth of knowledge about marketing strategy, advertising, creative thinking, business development and client service.  Garry will play…

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Don’t Miss SummitUp 2013

One week from today, on October 15th, 2013, the SummitUp conference will take place at Sinclair Community College in Dayton, Ohio.  The all day event, now in its 5th year, is a collaborative effort between multiple organizations in the Dayton region such as AAF Dayton, New Media Dayton, Women in Business Networking, and PRSA Dayton.  Every year SummitUp features excellent…

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Raining, Complaining, and Marketing

People love to complain.  Some enjoy complaining more than others, but everyone does it.  I guess it’s just part of the human experience to verbally express discontent.  Take a quick visit to Twitter or Facebook and it won’t take long for you to find someone you know who is upset, annoyed, or experiencing some sort of displeasure with life.  You’ll…

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Just Because You Like It…

A common mistake that business owners make relative to their marketing is assuming that their customers think and behave in the same way they do. Even worse is the belief that as a business owner, you can coax people into changing their behavior to fit your needs. It’s not to say you can’t create a business that attracts like minded…

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Cheap Gas, Clean Toilets, and Marketing

While on vacation, driving South through tropical storm Andrea on I-95 in Georgia last week, I saw billboards for everything from churches and attorneys to motorcycle dealers and pecan vendors.  However there were two billboards for rival gas stations that got my attention as a marketer. The first billboard was for a gas station called El Cheapo.  The name of…

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